BUY THIS BOOK!
If you are an IA, UX’er, code monkey, software or web product manager, or an exec that makes big decisions about web base applications or software then you NEED to buy designing the obvious … you just may not realize it yet.
Why should you listen to me? Well first of all I am not earning a dime from this. I am just a oft frustrated IA/UX professional who has spent the last 10 years banging my head against the walls of corporate America to get them to learn exactly what Robert Hoekman Jr. wrote. Like all great books he has taken an obvious truth that has been hidden in plain sight and captured it so we can all see it clearly and learn from it. We now have a common language and framework to bring this subject into the enterprise, into our garage web app projects, into the community of practice, and help folks understand just how critical this is.
By next week I will post my full review. Don’t wait untill then - just go buy it. Now. I mean it. Go to wherever you buy books and order it up. I don’t care if you just bought Gears of War and your a little short on cash. Go sell some blood plasma or something.
If you have ANYTHING to do with the creation, design, or development of web application than go here right now and get the damn book.
Don’t make me get the flying monkeys after you.